I was asked to create a brand film for Google Android that illustrated their message "be together. not the same". A belief that the world would be a much better place if different people, or things, came together. It was the most open brief I'd ever been given.

I've always been inspired by classic stories like Aesop's Fabels that teach important morals without feeling like a lesson, so I decided to turn to one of the most iconic trios of all time, who couldn't be any more different if they tried: Rock, Paper, and Scissors.

The film was shot by Conor Finnegan (Nexus), and debuted during the Oscars; where our message about the power and importance of diversity really struck a chord. 

 

Selected Press

Adweek
Ad of the Day: Oscar Viewers Fall in Love With Android's Game of Rock, Paper, Scissors

Agency of the Year
10 of the Best Ads That Highlighted Droga5’s Craftsmanship and Creativity

Mashable
Android charms everyone with Rock Paper, Scissors anit-bullying message during the oscars.

TIME
Google uses Rock Paper Scissors to attack Apple for being boring

The Verge
Android’s latest commercial has Rock Paper and Scissors becoming BFF’s.

ABC news
Google's New Android Commercial Is an Oscars Hit

The Mirror
Android's rock, paper, scissors anti-bullying ad is 'the real winner at the Oscars'

Creativity
Rock, Paper and Scissors Make Friends in Android's Oscar's Spot

Cartoon Brew
Rock paper scissors was another big animation winner of the oscars

There's lots more to come from our three new besties, including an app, an extended cut, and few other bits and pieces. In the meantime, check out these fun little Oscar animations we did when the spot first aired.