Advertising award shows like the One Show celebrate some of the world's best interactive solutions, yet these shows are anything but interactive.
We decided to change that.
We created a karma-fueled game that encouraged people to watch the work, comment, and share the work shortlisted at the One Show, for a chance to win prizes from the creative heavens.
The more people interacted with the work, the more chance they had of winning prizes like a trip to Midtown Comics with Gerry Graf, a Kung Fu lesson with PJ Pereira, or cocktails with Cindy Gallop.
In less than a month the wheel was spun 1792 times, and all prizes were claimed.
I won a coffee.