This is the story of a young girl who discovers a magic pen that turns wishes into reality.
But for some reason, this pen only seems to work when she makes wishes for other people.
Smuggler's Filip Engstrom shot the film. According to Adweek, it became the most viewed ad of the holidays, which was nice.
The story continues digitally with a Santa letter-writing app, where we invited people to write their own magical list.
The app also includes 12 activities that teach how the spirit of generosity makes the season brighter.
Lastly, we actually made The Wish Writer. A magical stylus that is inspired by the one in the film (and meant to accompany the app), during the holidays, it was sold at every Macy’s store across the country, Keeping in Macy’s tradition of generosity, a portion of the proceeds from all app and Wish Writer purchases will go to the Make-A-Wish Foundation.
AGENCY: Wunderman Thompson