Science says summer starts June 20th. We say summer starts when you see someone serving Aperol Spritz.
So on the first day of the year that actually felt like summer, long before June 20th, we took over NYC with a with a fleet of 100 waiters serving Aperol Spritz.
Thanks to a QR code printed on the back of their shirt, people could scan and have their own Aperol Spritz brought to them.
The stunt received over 30MM+ impressions, with a 101% lift in online mentions, 254.7k total engagements, and a 72% increase in site traffic.
